Managing Partner Trendwatching.com Henry Mason

Global Head of Research and Managing Partner at trendwatching.com Henry Mason (henry@trendwatching.com) is an accomplished trend watcher, consumer analyst, and presenter. He holds a first class degree in Politics & International Relations from the University of Nottingham, and has been fascinated for many years with understanding change, whether in society, business, or politics.

Henry started his career at KPMG, performing financial and strategic due diligence for a wide range of clients, including HSBC, RBS and Mitsubishi. Henry's passion for ideas led him to join trendwatching.com in June 2010, where he and his team are responsible for coordinating all of trendwatching.com's research activities.

Henry is an experienced and sought-after keynote speaker who delivers engaging, interactive and intensely practical sessions that show organizations how to both understand changes in consumer behavior and how to seize the subsequent innovation opportunities.

Henry has given keynote presentations in more than 20 countries across 6 continents, and was also the key speaker at trendwatching.com's own2012 Trend Seminars.

Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Timesand The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.