Content Rules Authors Ann Handley, CC Chapman

The fun, irreverent Authors of Content Rules, Ann Handley and CC Chapman join me to discuss content, content marketing, trends and their best tips on why Content Rules today.

They co-authored the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business,  to establish credibility and build a loyal customer base?