Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, and culture.
His new book, The End of Business as Usual explores the emergence of GenerationC, a new generation of customers and how businesses must adapt to reach them. Engage, Solis' previous book, is regarded as the industry reference guide for businesses to build and measure success in the social web.