Simon Mainwaring is founder and CEO of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive social impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival. In June 2011 Simon’s first book entitled We First will be released that presents a new vision for the role of the private sector. An answer to Bill Gate’s “Creative Capitalism” challenge, it lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.