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Generational Marketing

  • Broadcast in Business
Deborah Shane

Deborah Shane


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"One message doesn't fit all". Must hear discussion with my guest Ken Gronbach,expert in generational marketing, internationally recognized demographer, speaker and best selling author of, the "Age Curve"-"the most dominant determinant of consumer demand is the size of the generation that is ripe for a given product or service". We will discuss each generations habits, concerns, hot buttons and the best customers to target now and in the near future.