Dia has been with BLUE FLAME, a division of Bad Boy Worldwide Entertainment Group (BBWEG) since 2007, and is currently the General Manager. In this role, Ms. Simms oversees the strategic execution of all brands under the House of Combs – including CIROC Ultra Premium Vodka, Sean John fragrances and the Sean John clothing lines. She leads a team of 30 for the multi-million dollar enterprise, and has contributed to its exponential growth and expansion in recent years. Simms’ career began working for the Department of Defense (DOD) in an accelerated Contracts program that fast tracked stand out candidates. A natural negotiator, Simms excelled working closely with major defense contractors to ensure the maximum return on investments for DOD. After several years in the Defense industry, Simms decided that she wanted to move into a more creative industry. She became a Senior Account Executive for Clear Channel Radio, where she counted Sean John and Bad Boy records among her clients. Simms also worked as Pharmaceutical Sales Representative for GlaxoSmithKline, becoming the company’s top performer in the Northeast region. She eventually founded Madison Marketing Inc., an events management and promotions firm she established with two partners, serving major corporate clients such as Seagram’s, Appleton Rum, Nabisco and Dada Sportswear.
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