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Episode 50 - Kes Sampanthar

  • Broadcast in Business
Customer Experience

Customer Experience


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Kes Sampanthar is Director of Media Strategy at Cynergy Systems; a concept design and development agency. He has over 15 years in the industry and most recently came from Akamai where he held senior management positions in the media solutions group and was one of the founding members of the Akamai’s Creative Agency and Advertising Solutions group. He is a computer scientist and game designer with a research background in Artificial Intelligence and Cognitive Science. He is an award winning innovator and recognized strategic thinker to some of the companies in the Fortune 500. As an expert in media strategy, game design and innovation he is a sought after speaker and thought leader in the industry. His latest research into game design, neuroscience, behavioral economics and paleoanthropology has lead to his development of a ‘Motivational Design Framework’, that goes beyond Gamification to create engaging experiences for some of the largest brands; both enterprise and consumer.