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Eric Larson (CRKSN)

Customer Reference Knowledge Sharing Network


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The Customer Reference Knowledge Sharing (CRKSN) show is a collection online interviews for marketing professionals who work on customer references, customer evidence, customer testimonials. Share your ideas, ask questions, and network with other marketers. Look for us on Facebook, LinkedIn, and Twitter. Contact ericl@projectlineinc.com or NEW Co-DJ Lisa Hoesel on lhoesel@references-online.com to inquire about being a guest!

On-Demand Episodes

Sean White of Red Hat will explain how he has used Twitter to create a 2-way conversation with customers, and even successfully used Twitter to recruit customer references.

Tune in to listen to Scott Monty talk about his experience using social media as the head of one of our country's best known brands.

Laura keynoted the 2009 Customer Reference Forum. She talked about social media, and how customer marketing was transforming into community marketing. Listen to this episode for tips on how to take advantage of this trend and grow... more

I will interview Bill Lee to ask him for his thoughts on the recently completed 2009 Customer Reference Forum

We will interview Rhett Livengood, Director, Worldwide Sales Development Intel Corporation, Enterprise Solution Sales and Umang Shah, formerly of Xerox and VMware before their Customer Reference Forum presentation on Thursday... more

CRKSN interview with Pooja Desai, Customer Reference Manager, 3PAR AND Steve Norall, CTO, TechValidate. 3PAR will be presenting at the upcoming Customer Reference Forum. Tune in to get a taste of this presentation. It is... more

CRKSN interview with Bill Lee, President, Customer Reference Forum. For the next month, we will turn our focus to the Customer Reference Forum. So we're going to start right at the top and ask Bill to tell us what to expect in Berkeley,... more

CRKSN interview with Lisa Hoesel, Director of Customer Conversation, References Online. We will talk about how to integrate audio recordings and social media into your customer evidence program.

CRKSN interview with Paolo Tosolini. Paolo is both ubiquitous and super-passionate when it comes to social media, particularly enterprise podcasting. We will talk about his experiences, predictions for 2009, and advice... more

CRKSN Interview with Frank Eliason, Director of Digital Care for Comcast. He will tell Customer Reference Program Managers how to get started using Twitter and social media. His Twitter name is @comcastcares