Jonah Lehrer on Imagination and How Creativity Works

We'll explore the workings of creativity -- from how to bring more of it into organizations to who is creative to how the brain works with creativity. Our guest is Jonah Lehrer, author of the new book, Imagine: How Creativity Works, as well as How We Decide and Proust Was a Neuroscientist. He is also contributing editor at Wired, a frequent contributor to The New Yorker and a columnist for The Wall Street Journal. Find more at http://www.jonahlehrer.com/.