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Five Proven Rules for Extreme Performance with Allie T. Mallad

  • Broadcast in Entrepreneur
Miss Merrilee

Miss Merrilee


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Today I have the honor and absolute treat to welcome my guest Mr. Allie T. Mallad the founder, chairman, and CEO of three national franchise brands; Massage Green Spa, Red Effect Infrared Fitness and Stretch Smart Infrared Therapy Centers.

Mr. Mallad is an Ernst & Young Entrepreneur of the Year award winner who has made his mark in franchising as one of the fastest-growing Little Caesars™ franchisees in company history. He personally built and led a team of over 2000 employees and became the world’s largest franchisee with 159 locations in California.

His franchising success spanned 10 national brands including Golden Corral, Big O Tires, Arco AM/PM, Applebee’s, Baskin-Robbins, Bruegger’s Bagels, Mobil Oil, Chevron Oil, Ryder Truck and Jiffy Lube. Allie Mallad amassed numerous prestigious industry awards and was named one of the Top 50 Franchisees in the US by Nation’s Restaurant News Magazine.

In 2008 he became a national franchisor for Massage Green Spa, which operates 65 locations across the US and has over 175 additional locations in development.

In 2017, he launched a second major national franchise, Red Effect Infrared Fitness, a breakthrough boutique fitness brand disrupting the industry with infrared technology enhancing the health benefits of traditional fitness. Red Effect is positioned to be a global brand because of the worldwide popularity of infrared therapy. Red Effect has opened 21 locations in 18 months and has 246 franchise locations under development.

In 2018, Mallad also founded and launched a third national franchise brand, Stretch Smart Infrared Therapy Centers.

You can reach Mr. Mallad,

Apply for coauthor in Cracking the Rich Code, email