The Importance of Buyer Personas With Adele Revella

Understanding how to communicate what your target audience is looking for with content takes more than just demographic and basic stats.  Today’s marketing requires the building of buyer personas that represent the main the segments of your customer base.  How do you start the buyer persona process?  What are the necessary first steps that need to happen to successfully complete this project?  This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Adele Revella, President, Buyer Persona Institute and author of the ebooks The Buyer Persona Manifesto and For Compelling Content, Let Your Buyer Be Your Guide .  Adele will walk through the The 3 Rules of Buyer Guided Content Marketing and the 5 insights you need to put these rules to work for your buyer persona creation process.  Adele has conducted hundreds of interviews getting to the heart of the buyer personas for dozens of businesses.  She shares with our audience the 7 Attributes of the Buyer Interview that you need to know to get the honest, authentic response you are seeking as a content marketing professional.  If developing buyer personas is still a bit of a mystery to you and your organization, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.