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Persuasive Technology with BJ Fogg

  • Broadcast in Health
CoHealth Checkup

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BJ Fogg is the founder of Stanford's Persuasive Technology Lab, annual Mobile Health Conference and several behavior change models. He's also the author of the book "Persuasive Technology: Using Computers To Change What We Think and Do." He joins us to talk about how his thinking about behavior change has gotten "more direct, more practical" since he wrote the book. 

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