Key Elements of Website Conversion by Design: Turning Web Traffic Into Customers

Robert J Chandler and Keith Eneix talk with Mark Sandeno, Founder of Helpful Human, an interactive design firm about 3 Elements of Conversion by Design – Turning Traffic Into Customers. 

Helpful Human that provides consulting, planning, design and development services to make apps and web experiences as effective as possible and believes all great interactive screen design gets someone to do some thing – this is called “conversion”. 

When asked what school did he attend, Mr. Sandeno says The School of Experience, stating he majored in Sufficient Practice, Failure, Practice, Failure and Success. Mark solves business problems first and the design work Helpful Human does is born out of the solutions he comes up with.