How do you know the money you are investing in marketing and sales is returning what it needs to? Some business owners in the accounting industry I have spoken with have candidly shared that if they are making more than they are spending, they are happy.
I can tell you from firsthand experience in building Cloud9 Real Time – this is not a sustainable way to run your business. Today we are going to talk with, Mark Sullivan, Director of Analytics for CallRail about how to stop throwing good money after bad marketing and sales results. Tune in every Tuesday at 10am PST to learn more from great industry leaders!