From her childhood on the southwest side of Chicago, Susan MacNicol built an impressive marketing career starting in Hollywood and continuing with management roles at major media corporations in Rome Italy, Denver and Chicago. After years of developing powerful branding for her clients, Susan realized she needed to redefine her brand and set a clear direction for her life.
Susan MacNicol is founder and CEO of Strategic & Creative Marketing Inc. and has 25 years of business experience spanning media, entertainment, retail, higher education and data. Her roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training. But, she’s here today to share with us how the twists and turns in her career have enabled her to build a strong business foundation and how you, too, can change your career direction and brand yourself and your business in a new way.