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MAP 301: “The Graduate Program”

  • Broadcast in Technology
Market Track

Market Track


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In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene Zelek, expert in the field of pricing policy. You’ve learned how to get started, and even take a deeper dive. Now it’s time to examine the policy you have in place and define the elements you need to clean up as we touch on:

  • Bringing new life to your old policy
  • Developing the internal team to support the policy
  • Factors impeding policy enforcement
  • Whether to choose MAP or Resale Price Policy
  • How to deal with two-step distribution
  • Resetting Policy Scope
  • Real-world examples of policy elements for B2B and B2C

If you are ready to learn more, or have questions for Mr. Zelek, sign up now for our "Enforcing Price Policy" webinar on Feb. 19. You’ll hear Gene Zelek live and have the opportunity to ask him questions after the presentation. If you have questions now, please visit the Channel IQ website or email our experts. We’ll be glad to help you find the solutions.

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