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021: Afif Ghannoum: How to Create and Launch Physical Products in Any Market
Mon, Jun 20, 2016 07:30AM UTC
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My guest today is Afif Ghannoum, the founder of NapkinToShelf.com. He is a formerly frustrated lawyer that has launched over ten products that have sold in 27,081 stores that include retailers like Walmart, Target & CVS. Afif also has two patents, licensed technology to a large pharma company for a product sold in tens of thousands of stores in multiple countries, and has raised $8,914,067.75 (and Counting) in venture funding.
, Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals.
In this episode you will learn:
The amazing journey that brought Afif and his family to the United States
What steps people can take to know and predict if the product that they want to create will sell
Afif's Red Ocean, Blue Ocean and Pink Ocean Strategies
How people can develop a name for a product that will grab consumer’s attention within the space or niche
Strategies and tactics on how you can create amazing packaging that increases sales of the physical products
Promotional strategies to sell physical products
Logistical insights to help you overcome the obstacles
The distribution approach that will give your product the best chance at success
How to raise capital from investors
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