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CasaVerde: Get the GoodWeave Label

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In this episode, you'll get to hear from the Executive Director of the US office for GoodWeave certification labeling for rugs-Nina Smith. Did you know that child labor in the rug industry amounts to over 250,000 children forced to work weaving rugs in SE Asia? Learn how the GoodWeave label ensures that your rug is child labor-free. Nina Smith is the executive director of GoodWeave USA, having launched GoodWeave’s US organization (formerly known as Rugmark) in 2000. A fair trade advocate and marketing professional for over 15 years, Nina won the 2005 Skoll award for Social Entrepreneurship, acknowledging her work to employ market strategies for social change. Nina was formerly the executive director of The Crafts Center (1995 – 1999), a nonprofit organization providing marketing and technical assistance to indigenous artisans around the world and publisher of Crafts News. As president of the Fair Trade Federation (FTF) from 1996 to 1998, Nina raised funds for and launched FTF’s first consumer education campaign. Nina’s overseas experience includes a crafts export consultancy to the Tibetan Government-in-Exile in Dharamsala, India from 1994 to 1996, where she oversaw the development of new market-driven product lines, quality control mechanisms, and artisan training programs. Nina’s broad expertise includes nonprofit management, writing and publishing, marketing, public relations and small business development