The inspiration for specializing in ‘creativity for business’ arose when Jo was walking past a book shop window displaying Jonah Lehrer’s book ‘Imagine: The Science of Creativity’. In reading the book, Jo realized she had an enormous reservoir of knowledge and interests that she could draw on to help individuals, organizations and communities cultivate creativity and, through its application, to surpass their current expectations of success.
After spending a decade working in the arts sector, and having a background in organizational psychology and workforce development, Jo McDonald made the decision to spread her wings and seek fulfilment as a freelance consultant. In this way, she could throw off the restrictions of a job description, and instead draw on the vast array of skills and knowledge she’d developed over the last 20 years. She has a Bachelor of Science, an Honors degree in psychology, a Graduate Diploma in Creative Industries, certificates in small business management, workplace assessment and training, and commercial music. She also has her own creative practice as a choreographer and musician, almost two decades developing and honing management, leadership, planning and business skills, and has successfully established and sustained a not-for-profit arts organization (Move through Life) for 10 years.
As a teacher, writer, visual artist, comic book aficionado and connoisseur of popular culture, Ben Marton had decided