The question many of your potential customers will have is this: “Who else has purchased this product or service . . . and what happened when they did?
If you can show these people proof that others like them have purchased your product or service— and have enjoyed some wonderful benefits as a result of that purchase— you will greatly increase your chances of making a sale.
Before you set out to gather testimonials, make two lists:
Now, collect testimonials that specifically substantiate your claims and eliminate your customer’s doubts.
Here’s the four-step method I use to collect testimonials from happy customers:
STEP ONE: Make up a short list of some of your best clients/customers. These are people who you know love your company, as well as your products or services.
STEP TWO: Send these people a very short questionnaire, along with a short cover letter.
STEP THREE: Make the client/customer feedback form simple to answer and easy to return. Enclose a prepaid envelope and format it on one page so it can be easily faxed back.
STEP FOUR: When the forms come back, write up the comments you have under this heading:
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