As this episode airs, there are six days to go before British Columbia decides on the composition of their next Legislative Assembly. There is no shortage of reaction, insights, comparisons, polling, messaging appearing positive but mostly negative, and any other angle that may draw attention. And this is what the modern electoral cycle has become. Attention is the commodity that matters the most. Not issues. Not history. Not platforms. Electioneering is indeed an industry in the 21st century with an ever expanding multitude of ways for campaign money to be spent. It is fertile ground for research, demographic data collection, focus group messaging, But as this "science" evolves, so do the demands for accuracy relative to funds spent. There's the rub.
EKOS Research Associates, Mainstreet Research, Forum Research, Ipsos, Insights West and many others are immersed in this always evolving industry. As things roll on, it's not just about selling their services to potential clients. It's about their own image, credibility and delivering value on their work. When the story about pollsters getting predictions wrong is as big as the actual results, you know we have entered a new era.
When the BC Series kicked off on The View Up Here, it started by talking about corporate media's influence over smaller, independent sources that weren't reliant on advertising revenue or subservient to ownership pushing their preferred political viewpoints. This show has done its best to give those independents a venue hitting topics from a different perspective. We come full circle to look at how politics are now changed forever.
Returning guests Grant G of the Powell River Pursuader and campaign/media/opinion veteran Bill Tieleman join once more, and Bob Mackin of The Breaker News guests to break it all down.