The Importance of B2C Style Reviews in B2B Purchasing

Today Buyers Meeting Point welcomes Andy Kohm as our guest. Andy is the CEO at VendOp, a B2B review platform. 

Through nearly a decade of conducting R&D in the medical device field, Andy experienced the problem of vendor selection firsthand, specifically finding, vetting and qualifying vendors and suppliers. Andy is a serial inventor having 20+ issued patents and over 50 pending patents, as well as a Ph.D. in engineering from Ohio State University and an MBA from The Wharton School. Rather than continuing to toil on in frustration, he decided to work towards a solution. He has been at VendOp since 2013.

In this interview we discuss:

• The popular trend of sharing reviews online that is spreading from the B2C space to corporate purchasing
• The background work required to verify the identify of a reviewer while still keeping their identity private
• How more information from multiple perspectives can improve the procurement and strategic sourcing processes