Today Buyers Meeting Point welcomes back two of our regular guests: Dr. Jim Narus and Dr. Michelle Steward from Wake Forest University.
Dr. Jim Narus serves as a Research Fellow at the Institute for the Study of Business Markets at Pennsylvania State University and Dr. Michelle Steward is an Associate Professor at the School of Business at Wake Forest University. This is the third time they have joined us here on BMP radio to discuss the findings of their research into how the customer journey has changed because of the use of digital tools – and what that means for B2B procurement.
Today, they are back to provide us with an update on their work, including:
Please also listen to their previous podcasts: Incorporating online supplier reviews and evaluations in procurement and The Influence of the Digital Environment on Decision-making in Procurement.