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After suffering a massive setback and losing millions of dollars, Jonny Cooper set out on a quest to build a real, authentic lifestyle for himself.
He'd made millions “doing it for the money”. Now it was time to do it for purpose.
For 5 years, he was on the frontline with his clients, crawling through the mud to help them grow their dreams and serving clients in almost every industry you can imagine.
It was hard, thankless work.
Jonny felt a misalignment. Tired of being a hamster in a wheel, he sat down in a quiet room over a long weekend and took stock of his most rewarding client experiences.
And here’s what hit him like a frying pan to the jaw...
Over the 5 years as a general business consultant, Jonny's best clients were not restaurants, hotels, or lipo-suction clinics...They were coaches and therapists!
But he also discovered that the average coaching revenue around the world is less than $30k. This means that so many gifted and inspiring entrepreneurs are not achieving the impact they and their clients deserve, because they’re no good at marketing. These guys are often great at delivery, but lousy at finding enough of their ideal clients to make a living out of it.
Jonny is making it his mission to change this. He joins Adam to uncover the three reasons most coaches will always be broke.
How would it feel to have clients actually chasing you? Jonny will show you how.