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The Creator Economy. This term refers to the economy in which those who create content get funded directly by their audience through sources such as Patreon. In the creator economy, the audience not only funds their creators but also participates in the decision-making process, influencing the direction which the creators take.
While many have indicated the creator economy as the switch from an ad-driven, attention-based monetization model to a direct user-support model, U.S. creators are still overwhelmingly dependent on advertising revenue. As the creator economy continues to grow, it’s time to take a hard look at the consequences of an ad-driven model and consider the viable alternatives already implemented elsewhere, particularly in emerging markets.
Ronak Trivedi is the founder of Pietra, a new platform that gives creators the tools to bring a product line to life from start to finish. Joining Adam, Ronak (Ro) shares his thoughts on the current and future states of the creator economy.
If you are a part of the Creator Economy, you definitely need to listen to this!