A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding
of its foundational makeup.
Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand expert, Kyle Duford, joins Adam to create more clarity around building your brand and brand equity.
If you are ready for a rebrand, or even just wondering if your brand is strong enough, don't miss this episode!