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Building Brand Equity

  • Broadcast in Marketing
Business Creators Radio Show

Business Creators Radio Show


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A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding
of its foundational makeup.

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Brand expert, Kyle Duford, joins Adam to create more clarity around building your brand and brand equity.


  • What brand equity is and how you build it;
  • The complexities global brands face in a post-pandemic world;
  • Brand positioning for an ever-changing consumer lifestyle and life stage;
  • How disruptive brands in the 21st century are building emotional connections that actually last;
  • 12 critical questions to ask yourself about your brand, your market and your competition before you rebrand;
  • And much more!

If you are ready for a rebrand, or even just wondering if your brand is strong enough, don't miss this episode!