Positioning your organization to be an unforgettable brand for the RIGHT reasons is the ultimate goal. However most small businesses jump right into creative branding (the fun stuff) – logos, websites, etc., and bypass the strategic branding.
Ensuring the foundation of your brand is developed FIRST in order to remain impactful and profitable for the long term is key to creating a successful branding and marketing strategy.
Strategic branding expert, Natasha E. Davis joins Adam to help business owners like you bring the power of agility into your branding.
Wherever you are in the branding spectrum, this is a must hear episode for you!