Most car dealer CRM solutions are designed as a cookie-cutter, single automotive software solution. But is that really a good idea? An enterprise-level dealership has different CRM needs than the independently owned used car dealership. Likewise, the mid-level franchise dealer has its own, unique needs.
Add to this the fast growing trend of buying cars online and the needs differ even more.
Automotive industry expert, Matt Moore, joins Adam to discuss the new trends of the auto industry and how a customized CRM can greatly impact growth.
If you're in the automotive business, this is definitely the show for you!