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Grow Like A Lobster

  • Broadcast in Marketing
Business Creators Radio Show

Business Creators Radio Show


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Like the molting of a lobster, the business life cycle is cyclical, and we must prepare so we’re not caught off guard.

While their shells are hard, lobsters manage their resources, conserve energy, and secure a place to hide in anticipation of their post-molt vulnerability. Lobsters can help us appreciate the times our organizations are strong, and use those “hard shell” moments to prepare by going out into the world and seeking new opportunities, investing in new technologies, and setting up systems for the future.

Business growth expert, Joshua Dick, joins Adam to remind us that “molts” are always coming and we need to be prepared.


  • How to find your 1% idea;
  • How to encourage efficient yet effective communication within your organization;
  • How we can avoid potential pitfalls of family business transactions;
  • And much more!

Remember the lobster. If you plan to grow, you must prepare for your next molt.