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Customers - The Drivers of Business Disruption

  • Broadcast in Marketing
Business Creators Radio Show

Business Creators Radio Show


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Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D.

Suman Sarkar says they have it all wrong. He joins Adam in this episode to tell us why disruption doesn’t have as much to do with tech or innovation as it is the shift in customer expectations, wants, and demands.


  • Why thinking of technology as the driver of disruption is a big mistake;
  • Why too many leaders focus on short-term performance to the detriment of their customers;
  • Why so many companies fail when it comes to truly understanding their customers’ needs;
  • What companies can do to be more nimble when it comes to responding to customers’ changing needs;
  • And much more!

Your customers tell you what they want. Tune in and learn why, when, and how you should listen.