We’ve found, especially in cold outreach, that email campaigns start fairly low before reaching the national average. Just getting to that 15-25% average email response rates could take several campaigns through text-based email. Video changes this cadence dramatically, shortening the time needed to get to that average.
Being able to understand what your outreach audience is looking for and how your sales team can better interact with them is key to increasing your email response rates. Video helps make more meaningful connections, and this alone can produce higher response rates. But what happens when sending a video email alone isn’t enough?
That's where Ethan Beute steps in. Joining Adam in this episode, Ethan shares how video is making major difference in email marketing, and how you can incorporate it into your marketing strategy.
If you want to improvte your email engagement rate, and put the humanity back in your business, join us!