Creating Good Strategy's Bottom Line - and understanding Good Strategy is supported by both Tactics and solid Goals - but is ultimately even more important than both. Think like a powerful boat. Without a Compass or Correct Map, a great motore, or a well-built sail can not fullydo the jobs they are to do.
Strategy support and underpins, plus can direct accurately - and as knowingly as can be in a world of "unknowns" the platform or foundation.
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