AUDIO We are going to talk about book Publishing and how Amazon ripping off the Author, Our Store Fifty Fity One has learned the tricks of amazon to know what not to do at the artist expense. We move artist forward & artist reaps the rewards with profits..Brian & Ellen will blow your mind what they are proposing to move authors forward.. Continue the Amazon story -Amazon ‘ripping consumers off’ by tricking them into thinking they’re getting a deal: watchdog.
On Amazon, the $119.99 price for the sleek and snazzy Cuisinart SS-10 single-serve coffeemaker looks to be a real steal, compared to the crossed-out price of $270 beside it.
And it turns out that a customer buying the coffeemaker on Amazon would be getting a deal – but nothing like the savings suggested by the $270 reference price, it appears. Cuisinart itself sells the item for $149, and it’s available for that price at Kohl’s and Williams Sonoma.
This reference-price issue — which cost Amazon a hefty fine in Canada earlier this year — forms the basis of a demand March 20 by a consumer affairs watchdog that California’s Attorney General investigate Amazon over what the group claims is illegally deceptive advertising.
“This reference price creates the impression that the consumer is getting a deal because the price paid is substantially lower (than) the one with the line through it,” Consumer Watchdog said in a press release. “The catch is that the product is actually widely available from many other outlets at prices much lower than the crossed-out reference price.
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