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Bottled Business Sense provides practical business perspectives that uniquely emphasize both legal and media marketing strategies to protect and insure the longevity of your business. Whether you’re trying to provide a startup business with some level of stability, or an established business with fool-proof asset and estate protection, or simply attempting to get a better return for your business marketing dollars, Bill Bernard and Rick Moscoso will expose potential pitfalls to insure the security and growth of your business, free from unwanted expense and the threat of litigation. You’ll learn how to implement marketing and protection tools equal to those used by today’s most successful corporations. *All calls answered during live shows will be responded to in the comments section under that show at: http://www.bottledbusinesssenseshow .com

On-Demand Episodes

Business owners don't often realize that liability insurance and entity liability protection serve two different purposes. However, both liability insurance and entity liability protection help to minimize the risk of financial losses as a result... more

As your business grows and you decide to accept new employees, it becomes ever so crucial for both employees and employers to understand how to avoid, handle, and even to pursue or defend claims of discrimination and/or retaliation... more

Bill and Rick explore employer-employee concerns over the implementation of drug testing and when physical exams are required in the workplace. Learn when and how they are proper in terms of being both statutorily compliant and... more

In order to uphold a covenant not to compete, a contract for sale of a business may not circumvent California's deeply rooted public policy favoring open competition. Otherwise, the non-compete agreement is void. In this show, Bill... more

There's often some confusion about when a business or individual should file a fictitious business name. Doing Business As, better known as DBA, can be helpful if utilized under the proper circumstances. In this show, Bill and Rick explore... more

These wonderfully unique documents, called "Powers of Attorney," are incredibly versatile, and yet are sometimes misunderstood as a viable substitute for a living trust. In this show, Bill and Rick explore the types of Powers of Attorney, their... more

Bill and Rick discuss the importance of accounting principles with guest Sharon Masler of the accounting firm of Masler & Associates, and why having an accountant on your small business team is so critically important. Ms. Masler will... more

Appearances are not always what they seem. In this show, Bill and Rick discuss the various factors that go into the mix when ascertaining the true classification of an individual as an employee vs. an independent contractor. While we might... more

Bill and Rick entertain a unique discussion on the integration of Estate and Asset Protection principles that explore the potential to attain more complete business and personal asset protection, while also retaining the power to control... more

In this episode, Bill Bernard will discuss important information that will address your ability to keep your business entity "up and running" smoothly. It will essentially cover the "red flags" that you need to be aware of in terms of what... more