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Dan Hill's "Famous Faces Decoded: A Guidebook for Reading Others"

  • Broadcast in Lifestyle
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Dan Hill, Ph.D., is an internationally recognized expert on emotions and the founder and president of Sensory Logic, Inc., which has done market research work for over 50% of the world's top 100 B2C companies. To capture and quantify emotions, Dan pioneered the use of facial coding in business beginning in 1998. He is a certified practitioner of the Facial Action Coding System (FACS) and the recipient of seven U.S. patents related to advanced methods for the analysis of facial coding data. As Silicon Valley automates the tool, facial coding is now a key component of what The Economist has described as the emerging "facial-industrial" complex that will transform the world.

Dan will discuss two of his recent books: Famous Faces Decoded: A Guidebook for Reading Others and First Blush: People's Intuitive Reactions to Famous Art.

Dan's Emotionomics, published in over a dozen languages, was named one of Advertising Age's top 10 must-read books of 2009. Its second edition features a foreword by Sam Simon, co-creator of The Simpsons.

Info: sensorylogic.com – sign up to receive Dan's blog series, Faces of the Week.

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