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Antarctic Adventure with Extreme Decision-Making Author Brad Borkan

  • Broadcast in Lifestyle
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Brad Borkan is back with his own Antarctic adventure story!

Brad, co-author of the book, When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic, was a passenger on a 114-passenger Antarctica “Expedition” cruise in late 2019. On the trip, he gave a guest lecture about his book.

The audiobook version was a finalist for Best Audiobook in the History category at the 2018 Voice Arts Awards in Hollywood, equivalent to the Grammy’s and Oscars. Brad attended the red carpet event, hosted by actress Sigourney Weaver.

Brad has a lifelong interest in how people and businesses survive and thrive in almost impossible situations. His book puts the reader right into the action of the life-and-death decisions made by early Antarctic explorers and reveals unparalleled lessons in leadership, team work, and the sheer determination that can help all of us make better decisions in life. The book has been endorsed by Sir Ranulph Fiennes, the world’s greatest living explorer.

Brad is a Fellow of the Royal Geographic Society, a member of the Society of Authors, and is on the Committee of the Friends of the Scott Polar Research Institute in Cambridge, England. With his detailed knowledge of Antarctic exploration, Brad has been approached by TV writers and filmmakers to advise on their projects.

Info and photos: www.extreme-decisions.com/antarctica-photos