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Todd Wilms "Beyond Product" … Lorraine Justice, PhD: "The Future of Design"

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Todd Wilms co-wrote [with Jill Soley] Beyond Product, a guide for business founders and entrepreneurs on how to take their big idea and turn it into a successful company. Todd is a huge fan of Emperor Palpatine (though not in a whole “dark side, kill rebels” kind of way). The Empire in its infancy was a startup and Palpatine, as a founder, was not only charismatic; he systematically took over…everything. Taking control of the Galactic Senate was a huge marketing coup orchestrated by a startup and completed with perfect execution. As a CMO-turned entrepreneur who loves a challenge, Todd created foundersplace.co as a champion of dreamers, trailblazers, and visionaries. He understand what it’s like to have an idea and love working 18-hour days. "The joy of seeing a concept come to life is simply indescribable." Founders, entrepreneurs, and startups can’t afford missteps with 50% of all new companies failing. That is where Todd comes in.

Lorraine Justice, PhD, is an internationally known designer who has helped shape the industrial design field through her work as a design researcher, author, and educator. She works with companies and governments to help them find the best way to promote their products and services in this world of cultural differences. She is a TED presenter, Fellow of the Industrial Design Society, author of China’s Design Revolution (MIT Press, 2012) and newest book The Future of Design, Global Product Innovation for a Complex World (Nicholas Brealey, Spring 2019). www.lorrainejustice.comThank you to Jen Coken for introducing us to Lorraine.