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When Your Life Depends On It: Extreme Decision Making Lessons – on Read My Lips

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When Your Life Depends On It: Extreme Decision Making Lessons from the Antarctic is a self-help, adventure book based on the harrowing, epic life-and-death decisions made by early Antarctic explorers Scott, Shackleton, Amundsen and Mawson during the heroic era of exploration in 1901-1917. During the most trying circumstances imaginable, very few men died. Why? 

By placing YOU in their life and death situations, authors Brad Borkan and David Hirzel ask you to decide how YOU might have responded.

Why read this book? According to Dr. David M. Wilson, great nephew of Antarctic explorer and scientist Dr. Edward Wilson: "This book is a page-turner with true stories that will sear you to the depth of your soul. It brings to life a time when ordinary people faced extraordinary challenges as they pushed forward the boundaries of human knowledge against powerful forces in a hostile environment. The stories and the decision making lessons derived from them will stay with you for the rest of your life." www.extreme-decisions.com

About the authors: Brad Borkan has a graduate degree in Decision Sciences from the University of Pennsylvania where he co-authored two books on decision making with a Wharton professor. His 20 years with leading software companies has focused on helping large organizations improve their decision processes. David Hirzel has written a three-part polar biography of the Irish explorer Tom Crean, a key player in Scott’s and Shackleton’s expeditions. The final book of this series, Antarctic Voyager, was launched at the South-Polesium conference in Scotland (May 2015). Sailor on Ice: Tom Crean with Scott in the Antarctic has been optioned for a documentary due for release in 2017.

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