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The Blog Squad

Denise Wakeman, The Blog Squad

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YouTube isn’t for teenagers and wannabe rock bands anymore. Like MySpace and SecondLife, businesses are getting into the act. How can you use YouTube and videos to attract attention, attract new clients, and grow business no... more

The keys for success lie in your ability to communicate confidently and persuade others of your ideas. Yet speaking before groups frequently cripples otherwise competent professionals. Now there is scientific evidence that reveals the... more

Do you know how others view you online? Do you know what prospects find when they "google" you? Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive... more

…think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.In an overly... more

On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader strategist David Meerman Scott, author of The New Rules of Marketing & PR on why you need... more

If you're marketing your business online you need content and your success depends both the quantity and the quality of your words. Yet few businesses develop a content plan. A Content Plan focuses on informing, educating, and... more

In an era of overloaded inboxes and marketing hype, a well-crafted white paper can generate serious leads for your business. White Paper expert, Michael A. Stelzner, author of "Writing White Papers: How to Capture Readers and Keep... more

Does your business name make people go “Huh?” … or do they understand immediately what you do and remember you for your expertise? Liz Goodgold talks to The Blog Squad about the importance of branding for solo business... more

First there was Internet radio, and now you and your business can star in your own Internet TV show. Learn how you can leverage the power of video on the Web to attract more clients, and get increased visibility in your field. The Blog... more

The days of hiring a public relations firm and buying advertising are going the way of the dinosaur for companies that want to get noticed and make a splash. They are turning to business blogging, podcasting, video and social media tools.... more

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