What is Brand Identity?

* Brand Identity: What a well-defined brand identity WILL do for your business The vital distinction between branding and brand identity The myth about logos, icons and design in building your brand Why authentic brands become market leaders.

David Tyreman is an inspiration. His engaging and encouraging stories and highly useable guidance and direction make him a must have speaker at business events.

David came to the United States from England in 1988 with a suitcase and an American Dream. He had a brilliant idea (it’s so brilliant you can have it) to sell antiques in Tupperware style parties—the only person who purchased was his aunt and before he knew it he went broke. All he had left was determination, he had no selling skills or business education yet 7-years later he had morphed his business into Propaganda Inc a Visual Branding Company and moved it to San Francisco. He was a multi-millionaire and was doing business with some of the best-known brands: Polo, Ralph Lauren, Nike, Tommy Hilfiger and Disney. He was successful because as he learned how to become an entrepreneur he also learned the importance of true positioning and unique differentiation—in short he learned the secrets of Brand Identity and reinvented the subject along the way. David sold Propaganda in 2000 to focus on speaking and guiding entrepreneurs and small businesses to the wealth of opportunity true brand identity provides.

We will talk with David about his ideas on: how their business WILL improve and grow when they build their own brand identity along the unconventional and exciting lines he brings vividly to life. Now based in Hawaii, David has a business that is growing in this recession. He gives the audience real world take home value and has a newly released Book, DVD Series and Coaching Program that guides participants through the process of building authentic results oriented Brand Identity.

Website: www.WorldFamousCo.com