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Biznik Live -"The Brand Bubble" interview with John Gerzema

  • Broadcast in Business
Biznik Live

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Chris DeWolfe, CEO of Myspace said of Gerzema's book, “This book thoroughly explains how the forces of social media and consumer power are reshaping the meaning and value of brands.” Join us for a conversation with John and find out what is happening to the future of brands... John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.

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