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Vikram Rajan: Video Blogging: Why it Works

  • Broadcast in Business
Bruce Hurwitz Presents

Bruce Hurwitz Presents

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Vikram Rajan is the co-founder of phoneBlogger.net, and its new service: Videosocials, the video blogging club for subject matter experts. Vik is a frequent presenter at the NYC Bar Association, and many other lawyer groups around NYC. Vikram was a panelist at the New York State Bar Association conference in January 2018, regarding social media best practices. Vikram’s marketing column was published by the AICPA’s largest newsletter, featured in its Journal of Accountancy. Vik has also been published by Forbes and other publications.

About our discussion he says, "Video blogging has taken over social media (and marketing): Zuckerberg announced Facebook’s “video first” strategy in 2016. In mid 2017, LinkedIn started auto-playing videos in its feeds. Instagram launched 'IgTV' in mid 2018 for videos longer than 1 minute. But attention spans are extremely limited & distracted when people are scrolling. Vikram will discuss the do’s & dont’s for using video blogs to engage prospects and referral relationships on social media: 1) Vik will share simple practices for recording quality video blogs; 2) the essentials of optimizing video watching; and 3) how to craft content to convert 'viewers into doers.' ”

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