Debra Miron: Marketing and The Competitive Edge

Debra Miron is President of Miron Marketing, providing branding, strategy, business and creative services to clients. With nearly 25 years of corporate experience as a marketing and sales strategist, Miron offers a range of integrated services designed to increase a brand’s market presence.

Miron customizes marketing and business services, resulting in increased sales and profit for clients across varied industries, products and services. Projects include branding, website design, and content creation leading to more comprehensive business development with product diversification, licensing and expanded distribution channels. Previously, Miron held management roles at nationally ranked home furnishings companies.

About our discussion she says, "Marketing is the driving force behind business, but not every company has a designated marketing department focusing on branding, strategy and the tools that help drive sales and profit. Companies are faced with increased competition, resulting in pressure to cut prices and promote business more aggressively. This oftentimes adds risks, causing lost profit and market share.

"Companies can benefit with strategic planning that can help identify best products, pricing and programs to increase sales and market presence.  The podcast will explore advantages in hiring a marketing strategist and define key marketing trends that can be applied to a firm’s business."