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David J Dunworth advises solopreneurs like coaches, authors, and non-profit organizations on all matters of marketing strategy and campaign development. Dunworth uses his proprietary system to take his clients from ZERO (where they think they are stuck) to HERO (where they’d like to be) in terms of authority, positioning, lifestyle and income. The Entrepreneur’s Growth Matrix™ System, his latest book (to be published soon), highlights the exact steps to take to do it one one’s own, and comes with a workbook to aid in the foundational aspects as well as progression through the transformation.
About our discussion he says, "Solopreneurs often find themselves caught in a never ending cycle of feast and famine. One month they might land a big client, and then the next month they suffer from Sales Hangover. That’s because they lack a marketing system that works for them while they are helping clients, when they are on vacation, and even when they sleep.
"The challenges for solopreneurs don’t stop there either. Marketing, pricing, influence, celebrity or the lack of all of these makes a solopreneur’s life difficult unless there are systems in place and someone to orchestrate it while they can focus on their clients.
"That’s where marketing automation and a part time VA comes to the rescue.
:I’ll be discussing on what a solopreneur needs to understand to make their life like the one they imagined when they first got started. A lifestyle business is possible with the right processes in place."