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Bill Dodds: Using Simulation for Sales Planning a Better Way

  • Broadcast in Business
Bruce Hurwitz Presents

Bruce Hurwitz Presents


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Bill Dodds is a veteran of sales turnarounds for global enterprises and scaling up venture-backed start-ups with deep expertise in revenue performance and top line sales planning.  Bill has been featured in the Wall Street Journal, Financial Times, CIO Magazine and Power Selling Magazine.  Bill is currently partnered with K8 Ventures in the founding of p3rceive, LLC.  p3rceive’s mission is to gamify revenue planning by replacing old-school regression analysis with sales ecosystem modeling and simulation.  This allows p3rceive’s users to do multiple “what-if” scenarios across their people, process and sales results. 

About our discussion he says, "p3rceive is the growth modeling platform that enables enterprises to plan their staffing and revenue target decisions based on desired outcomes, what's possible, and the steps needed to realize that success. 

"How much are we going to grow? Can we afford that growth? What do we need to achieve that growth? These are perennial questions that remain in the realm of guesswork. 

"p3rceive uniquely enables enterprises to simulate results based on their staffing, their sales workflow, and desired outcomes. This marriage of game simulation and supply chain optimization algorithms, combined with deep machine learning and Monte Carlo analysis; allow the user to do complex "what-if" analysis over multiple functional groups and multiple steps in their sales process. 

"We know we need to be easy to use and deliver results quickly and so the perceived experience starts with a proprietary configuration wizard. The underlying machine intelligence is such that p3rceive can build a mathematical model of your sales ecosystem based on data that every executive should know off hand or easily obtained from their CRM."

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