Addictions are not just about chemicals and alcohol. You can be addicted to just about anything. Food addiction is a tough one to beat. It’s not like you can just stop eating! Comfort food is flagrantly flashed in front of you in about 50% of commercials. Just about every celebration is accompanied by the smells and sights of high carb, low nutrition selections. How do you learn to say no to this most acceptable of addictions? First, says Dr. Jim Wilder, understand the unmet need behind the drive for food. As we head into the holidays, arm yourself with a new perspective for the great food challenge.