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Bits, Bytes and Behavior: LIVE from C2MTL with SAP CMO Jonathan Becher

  • Broadcast in Business
Beverly Macy

Beverly Macy


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Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem!

This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO. 

With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes. 



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