Join host Elizabeth Hamilton-Guarino for a special one hour live show with guest Darlene Frudakis.
Darlene Frudakis, a pioneer in the pet industry, has specialized in the development and invention of products devoted to enhancing and improving pet health for more than 25 years. She was one of the first women to enter the once male-dominated industry, and today Frudakis is recognized as a foremost pet industry expert, serving as president and COO of PetAg, Inc.
Frudakis’ career in pet product manufacturing began in 1982 when she recognized a need for an all natural, high-quality rawhide product for dogs. With the backing of her father and uncle, she developed Rawhide Brand, Inc., a manufacturer and marketer of rawhide chews that launched the trend of creating USA-made, healthy rawhide chews that are chemical-and preservative-free.
In 1999, she purchased PetAg from Milk Specialties with business partners, George and Sallie Gill. Through her visionary leadership, PetAg has produced numerous award-wining treats, chews and supplements to enrich and prolong the lives of pets. Frudakis’ astute product development expertise has led the company to creating new product categories – such as supplements that deliver nutrients to pets through a palatable gel – and to becoming established leaders in growing categories, such as weight management and senior pet care products. PetAg has more than doubled its revenues in the pet nutrition category through Frudakis’ proficient, hands-on management.