5 Reasons Why Lead Generation Programs Fail with Al Davidson on The Core Business Show with Tim Jacquet. Al Davidson is the founder of Strategic Sales & Marketing. Al Davidson is the President and owner of Strategic Sales & Marketing (SSM), which he founded in 1989. Under Al's direction SSM has designed and implemented new business development plans and programs for thousands of B2B companies nationwide. Since their inception SSM's calling center has completed over 50 million new business sales presentations to high level decision makers and generated over 7 million sales leads. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors. In November 2011 Al Davidson was nominated as one of the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA). The annual award identifies and recognizes the top performers and influential leaders of the sales lead management profession.