Kite Hill CEO Matthew Sade discusses the booming plant-based cheese industry

Matthew has spent the last 20 years building disruptive consumer brands that have challenged established industries with products that are better for people and the planet. Prior to Kite Hill, Matthew was the CMO of Impossible Foods, a company that develops plant-based options to one day replace our global reliance on industrially raised meat. Matthew hasn’t always worked in the plant-based world — he came to Impossible Foods after founding Fork in the Road Foods, a leading sustainable meat company. When he’s not grazing at his local farmers’ market, Matthew can usually be found helping aspiring entrepreneurs realize their dreams of launching the next great food company.